Privacy Policy
MiiCare Privacy Policy
Updated: 19th April 2021
Introduction
MiiCare Ltd ('MiiCare') has created this Privacy Policy to inform you how it manages, collects, processes and uses your Personal Information (as defined below). This Privacy Policy further applies to the use of Our subscription service, including use of Our associated mobile applications. Read this Privacy Policy carefully. For the purposes of this Privacy Policy, “We”, “Us” and “Our” means MiiCare.
About MiiCare
MiiCare provide a Device (the MiiCube) along with a range of Accessories that are used to monitor the wellbeing of the VIP and provides access to the data and alerts to approved Subscribers through a cloud based Application accessible through an internet browser or smart phone. For the purpose of this Privacy Policy MiiCare is the data controller and its address is 70 Wilson Street, London, EC2A 2DB. You can contact Us by writing to us at this address or emailing us at contact@miicare.co.uk.
We collect information from the VIP and the Subscribers through our website, Device, Accessories and Application.
MiiCare also provides a non-diagnostic research-oriented service via a mobile application named MiiCough. The application analyses the users' cough audio using machine learning and detects whether the cough sounds similar to those with or without a specific type of respiratory tract illness such as COVID19.
We reserve the right to review and revise this Privacy Policy. Any changes made to the Privacy Policy will appear here. If We make material changes to this Privacy Policy, We will notify you before they take effect either through the Site or by sending you a notification through Our Application. By making use of Our Services you acknowledge you have read and understood this Privacy Policy.
Collection of Personal Information
Definition of Personal Information
This refers to any information about an individual from which that person can be identified, whether directly or indirectly, including information, such as the individual's name, e-mail, address, phone number, and other information about the individual (‘Personal Information’).
What Personal Information Do We collect about you?
Onboarding Details: You will be asked to provide Us with certain details about you such as your first name, last name, email address, gender, date of birth, physical address, business address. If a family member is buying the Services on your behalf, they have to confirm that they have your consent to provide your Personal Information as part of the onboarding process. We shall verify and check the validity of such consent before processing your personal data.
Payment Details: We will ask you to provide Us with your credit/debit card and bank account details to process your payment for the Services.
Clinical Data: We might collect your temperature, blood pressure, heart rate, respiratory rate, and blood oxygen saturation through associated Devices that you purchased from Us which wirelessly connect to your MiiCube. Clinical Data is treated as being a special category of personal data under applicable data protection laws.
Sensors Information: MiiCube through its eco-system of sensors, devices and wearables that we have provided to you, will collect data about whereabouts at home (location). ambient temperature, room luminosity and humidity in the different locations, use of doors at home, use of appliances, steps, calories, sleep time, hydration, medication taken, visitors visiting.
Voice and Audio Data: Speech responses recorded by our core user-facing product, the MiiCube for interaction purposes with the in-built virtual assistant. Among the Non-Personal Information we collect, acoustic recording sensors capture audio only relevant to user health and safety.
MiiCough application allows the user to record the audio of their cough for analysis.
Housing Details: We will collect information about the number of bedrooms in your house, the size of the rooms, details about appliances being used, existence of front/back doors, and the type of the house the User resides in for the purpose of customising the appropriate solution for the User .
Application: The information we collect through MiiCube Application is Personal Information about the VIP and/or Subscriber that you have entered into the MiiCube system and provided Us as part of the setup of User/Subscriber profile in the Application. This may be Full Name, Home Address, Gender, DoB/Age, Profile Image, Email Address, Phone Number, Emergency Contacts (up to 3), Known Conditions, Relationship of subscriber to user, Carer/support staff details.
The information we collect through the MiiCough application is Personal Information about the Subscriber of the application. This may be Name, Age, Gender, and location coordinates. We also request your mobile phone number to allow us to authenticate your registration, r through a One Time Password (OTP) process. This is necessary for accessing the MiiCough app and safeguards our platform from unsolicited access.
Information We collect on you from other sources
We may collect Personal Information about you from other sources such as social networks, credit agencies or other third-party source which is relevant to the provision of Our Services.
What if you fail to provide Personal Information?
Where We need to collect Personal Information by law, or under the terms of a contract We have with you, and you fail to provide that Personal Information when requested, We may not be able to perform the contract (for example, to provide you with the Services). In this case, We may have to cancel a Service you have with Us but We will notify you if this is the case at the time.
How do We use the Personal Information?
We will only use your Personal Information when the law allows Us to and have your consent and we use the information with a good sense of purpose to provide you with the information and reassurance provided by the Service. Most commonly, We will use your Personal Information in the following circumstances:
Where We need to perform the contract We are about to enter into or have entered into with you.
Where it is necessary for Our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where We need to comply with a legal obligation.
Where We receive your consent to process your Personal Information, such as to process your health data or to send you marketing communications. You have the right to withdraw your consent at any time by contacting Us at contact@miicare.co.uk but please note that withdrawal of your consent will not affect the lawfulness of any processing of Personal Information based on your consent before its withdrawal.
Purposes for which We will use your Personal Information
We use the Personal Information for the following purposes:
To configure the Services which We provide to the VIP user and Subscriber
We use the data collected by the MiiCube from the Devices combined with rules set by the Subscriber along with learned behaviour to inform the Subscriber of alert messages
To communicate with the VIP and approved Subscribers and keep you informed of any changes which may have an impact on the Services which We provide to you
To customise Our Services to the needs of the VIP and Subscriber
To enable Us to develop and improve Our Services through data collected through analytics
To communicate with the VIP and Subscriber and respond to your queries
To provide the VIPand Subscriber with promotional communication relating to the Services if We have your consent to send you marketing communications
To comply with applicable laws and regulation
The company shall procure to pseudonymise all the data collected and from time to time will use the data for the purpose of advancing research in the subject matter and improving the effectiveness of the machine learning algorithms making the predictions. This shall include sharing anonymised data with our academic partners.
Who do We share your Personal Information with?
We do not rent, sell, or share your Personal Information with third parties except as described in this Privacy Policy. We may share your Personal Information with the below parties:
Business partners with whom We have entered into agreements for processing your Personal Information related to the provision of the Services
To Stripe, our payment processing provider, to provide you with secure payment processing services
In the event We sell or buy any assets or businesses, your Personal Information may be shared with the prospective seller or buyer
To regulatory bodies if We are under a duty to disclose your Personal Information to them
Between the VIP and their approved Subscribers as required to provide the Service.
We require all third parties to respect the security of your Personal Information and to treat it in accordance with the law. We do not allow Our third-party service providers to use your Personal Information for their own purposes and only permit them to process your Personal Information for specified purposes and in accordance with Our instructions.
International Transfers of Personal Information
Some of our external third-party service providers such IT Support and Software developers are based outside the EEA so their processing of your personal data may involve a transfer of data outside of the EEA.
Whenever we transfer your personal data outside of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
Where we use certain service providers located in countries were the European Commission has not deemed the level of data protection to be adequate , we comply with EU Commission Decision 2010/87/EU on the use of standard contractual clauses for the transfer of personal data to processors established in third countries under Directive 95/46/EC
Data Security
Personal Information will be collected via our Application, which will transfer the data via secure HTTPS connections to the applicable Data Centres.
Non-Personal Information will be collected by our proprietary sensors which operate on a secure private local wireless network and transferred to the nearest Cloud Data Centre.
Speech responses recorded by our core user-facing product, the MiiCube for interaction purposes with the in-built virtual assistant are:
Transformed into frequency-time-intensity image-like representations called spectrograms which are very difficult to be converted back into audio without incurring heavy information loss (Security by Data Representation Design)
Fed to edge-facing conversation AI, which do not store any of the data
Subject to storage in the form of spectrograms only to improve the aforementioned conversation AI
Among the Non-Personal Information we collect, acoustic recording sensors processes audio only relevant to user health and their safety:
We use spectrograms as an effectively non-reversible representation of audio data
We use AI to only detect specific acoustic events relating to:
Security Surveillance: door noises, glass breaks, gunshots, etc. or any event unusual in a domestic environment
Footstep Data: for analysis of user’s gait and walking patterns
Emergencies: falls, cries/screams for help, etc.
When the SoS function is activated by the VIP we record the reason for raising the alert.
Communication protocols that transfers the data from MiiCube towards the cloud system and from there to/from the Application, is fully encrypted and secured aligned with industry standards. Data that is collected by MiiCube (Personal Information and Non-Personal Information), is stored in the cloud, in our data centre securely. Access to this data is available to authorised users only, through an authentication and authorisation mechanism. Each User / subscriber / role defined in the system, will have access only to information and data they are authorised to access.
How to contact Us?
You can reach MiiCare via contact@miicare.co.uk.
How long do We keep your Personal Information?
We will only keep your Personal Information for as long as reasonably necessary to fulfil the purposes We collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. Personal Information is stored as long as the user is an active customer of the Services We provide and will be deleted within 90 days of the termination of the service. Some personal information will be pseudonymised and preserved as it is used for machine learning purposes and will be incorporated into existing statistical calculations and system wide processes. An archive of information stored and will be retained by us in accordance with our retention policy (10 years).
Your Rights with respect of the Personal Information
You have the right to:
Request access to your Personal Information held by Us.
Request correction of your Personal Information.
Request erasure of your Personal Information.
Object to the processing of your Personal Information.
Request restriction of processing of your Personal Information.
Request transfer of your Personal Information to you or a third party.
Withdraw your consent to the processing of your Personal Information where We rely on consent to process your Personal Information (for example, for sending marketing communications, storing certain cookies or processing health data). If you withdraw your consent, We may not be able to provide certain Services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact Us at contact@miicare.co.uk.
You will not have to pay a fee to access your Personal Information (or to exercise any of the other rights). However, We may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, We could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help Us confirm your identity and ensure your right to access your Personal Information (or to exercise any of your other rights in relation to the Personal Information). This is a security measure to ensure that your Personal Information is not disclosed to any person who has no right to receive it.
We try to respond to all legitimate requests within one month. Occasionally it could take Us longer than a month if your request is particularly complex or you have made a number of requests. In this case, We will notify you and keep you updated.
Links to third party sites appear on the site
We may use links to third party sites to share the information We feel is appropriate to you.
While We exercise a lot of care in choosing the third parties, We cannot be held liable for their actions. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. You should therefore read and satisfy yourself with the privacy policy of those third parties.
Complaints
You have a right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (https://ico.org.uk/make-a-complaint/). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact Us in the first instance at complaints@miicare.co.uk